Follow your audience and get heavily involved in their sector
Specialise in architecture and design? It’s time to sink your teeth into loads of relevant Twitter and Instagram accounts, blogs and magazines, events and exhibitions. You’re going to spend a little time each week doing one or more of the following:
• Read up on the latest industry news: With your morning cup of coffee, grab a copy of the latest trade magazine, or read your favourite blog, and enjoy finding out more about the movers and shakers – the very people you’d love to rub shoulders with. Which brands are making waves? Who’s doing what? Soak up the news to boost your industry knowledge.
• Get involved in the conversation: Follow relevant people on social media and engage with your followers. Like their pictures, leave comments, respond to direct messages. Don’t have time to share content? Use Buffer to schedule social media posts, so you remain active even when you’re busy.
• Comment on other blogs and magazines: Sign up for profiles on relevant online publications and magazines to raise your profile by leaving comments on articles. You’d be surprised how many people will click on your website link to find out more about what you do.