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Wondering how to get your small business kickstarted and reach a wider audience? Or maybe you are just tired of replying to orders via DMs? You might be using a different ecommerce platform and you’re looking for better alternatives?

Keep reading as we share our thoughts.

Instagram is a great tool to start gaining exposure of your new startup business. However, it can become quite demanding. Constantly having to be on the app to reply to customers queries and orders. Let me tell you why this is the perfect time for you to get yourself on to Shopify.

What is Shopify and how does it work?

Shopify is a complete commerce platform that lets you start, grow, and manage a business.

• Create and customise an online store

• Sell in multiple places, including web, mobile, social media, online marketplaces

• Manage products, inventory, payments and shipping

Shopify is completely cloud-based and hosted. This means you don’t have to worry about upgrading or maintaining software or web servers. You can edit and add products to your Shopify from your mobile app!

What makes Shopify so great?

Ease of checkout

Getting your customers from your homepage to the checkout is so much smoother and reliable. You will notice you will have better conversion rates when moving to the Shopify Platform.

Free SSL

For the sake of the security of your data and your customers, you will need to have SSL (The green HTTPS in the URL bar) on your site. With someone like Woo Commerce, you’ll have to pay extra for it, but with Shopify it’ll be free. What’s not to like?

Better mobile experience

For an online business, it is necessary that your ecommerce store is fast, efficient and easy to use.  Shopify has a great, clean mobile interface. With it, your customers can easily navigate your site and find just what they want.

Built-in support to sell on social media

You can tag your images on Instagram with your products on your Shopify platform. Users browsing your Instagram feed can easily tap on a product in your picture and instantly see the product preview and click the link to take them to your Shopify website.

Simple backend interface

When you do make changes to your store, the last thing you want to deal with is a labyrinth of dropdown menus and annoying auto-formatting. Shopify is super user-friendly, which means you don’t have to be a tech wizard.


Shopify is constantly updated and improved, often with cutting edge technology that no one else is using yet. It seems like the best way to be sure you’re still in the game when whatever new way of shopping in the future rolls around.

How can we at Waterside help?

We have been creating and designing Shopify stores for our clients for a long time. Every client is doing fantastic in terms of growth and sales. NUHR Home was built on Woo Commerce initially and now are using the Shopify platform. They have seen great results. Majority of our clients are looking for a reskin. We help with creating a new web visual layout for you before developing your Shopify store.

If you are looking to move over to Shopify or build a new ecommerce store for your business, these are some of the things we can do to help you:

• Develop a visual style with your existing brand identity.

• We can help migrate you to Shopify.

• SEO to help you site rank higher in Google search.

• Content creation for your new website.

However, you might not be convinced that Shopify is right for you. That’s completely fine. If you require more guidance and advice, feel free to arrange a 30 minute meeting by visiting the contact page and filling out the short form.

However, if you are ready to take the leap, the next step is for us to discuss all the little bits and bats over a coffee in our studio office. Let’s talk about how much you will need to invest in our services. The estimated project completion, and most importantly, when you can launch your brand spanking new sales platform.