How do you get your brand style?
Your Brand Photography style should evolve from the brand adjectives you discovered during the initial discovery phase. Some examples of these might be: romantic, ethereal, expensive (or) boho, organic, approachable.
Use these adjectives to brainstorm and research your photography style. Should all things be very crystal clear in your photos? Should you have a very soft blur to most of the objects around the main attraction? The colouring of your photos is another important piece of the puzzle. Soft pinks, or stark oranges, neutrals and so forth, can cause an emotional response from your viewers.
Go out and collect examples of photos that would go well with your style. Make a mood board digitally or in the real world. Keep them there for a source of inspiration and a reminder.