By looking at the advertising avenues they had available to them, flyers and posters seem the best route. Vape shops seemed like the ideal spot to target their market. In our research, we compiled that most Vapers are looking for flavours that would remind them of the good moments in their life. Because of this, they will pick a product that also looks appealing to them. As a result, this is what we used to fuel the design thinking for the flyers and print materials.