A refreshed identity for a family-run business.
Established in 2005 as a family-run business, Heritage Furniture unites form and function with quality and affordability. They set out to modernise their 10 year old business and bring it into the spotlight. Refreshed photography, editorial prints and online presence helped achieved their goals.
Client: Heritage Furniture Website: www.heritagefurnitureuk.com Services: Branding, Website
The Big Picture
Heritage Furniture wanted to update their brochures and streamline the content so it focuses on what they are good at; their furniture. Beautiful photography with beautiful typefaces allowed them to create legible print material with clear focus on their products. A universal grid layout was created for their product brochures to ensure a consistent overall layout and style.
Part of the Furniture
Heritage Furniture wanted to make their website trader-friendly and a place for other traders to come and view their vast range of products. By also making the website mobile device friendly, it increased the amount of traffic to their website by double. By making this decision of updating and revising their marketing plan, they were able to fit their long-running business into the digital world.