Project Description

Pie Heroes

Fun packaging design for a pie filled adventure. 

Pie Heroes; part of the Pie Mezzanae group, supplying tasty fusion filled pies to working heroes with limited time. A brand idea that is full of flavour and character. The packaging idea was to encompass the hero being the pie itself. Saving people from eating cold sandwiches on short lunches. Never has it been a better time to look forward to lunch with the tasty range of Pies.

Client: Pie Heroes  Website:  Services: Branding, Packaging, Content Creation

Pie Heroes Logo Image

Brand Character

Front of pack focusses on establishing Pie Hero characters as standalone in their own right, to create a personality for each flavour, backed up by a strong and bold brand mark.

Pie Hero Packaging
Pie Hero Poster


Bold and bright colours were carefully selected to ensure the product would stand proud in the freezers. Each flavour has its own personality and colour assigned to allow for brand extension in future.

Pie Heroes Mockup

Brand Collateral

The brand language is friendly, informal and ‘hero’ talk. It allows the customer to fully interact with a brand idea. This form of language allows the printed promo material to engage with it’s audience in a more tailored tone.

Pie Heroes Posters

One Page Website

For the heroes who visit the website, they will be greeted with a one pager that allows them to fly to the different sections of the site with ease.

Pie Heroes Website Mockup
Pie Heroes Close Up Detail

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