The Fudge Mama

The Fudge Mama is a brand that wants to share the love of homemade fudge. The concept of the brand directly reflects the personality of the maker. A brand that loves to shout its flavours. As a new startup in the sweet treats industry, the brand identity needed to be loud and full of life. We continue to work with them on new products and marketing. As a result, they now have a colourful, quality, friendly brand that shows off their amazing traditional techniques, modern thinking and incredible passion.

Client: The Fudge Mama  Services: Branding, Packaging, Content Creation

To keep things simple, we aimed to keep the packaging traditional to contrast with the more contemporary brand style. Clear plastic packaging where you can see the freshly made, stilll-warm fudge, and a sticker of the flavour and the corresponding colour theme. This allows the product to speak for itself and the branding to enhance the experience.

The brand has set guidelines that will follow through when new products are launched. The branding can also expand on to the website in the future. Print material including labels, cards, box packaging etc too. By keeping a consistent style, the brand is easily recognisable. The business is a new startup and we are excited to see how the branding can take it to new heights. We will share the results in the next 6-12 months and keep you updated with the facts and figures.