Corporate branding can seem confusing, but just think of it as developing a company’s name. Think of Apple for example, or even Heinz; Consumers can understand the aim, nature, and quality of the products or services of a company without having experienced them first hand.
Effective corporate branding defines a businesses personality and helps the image of the company stick in the mind of the consumer. The purpose is to make a company feel familiar and develop a name that people can recognise and trust.
Strong corporate branding requires consistency across the entire organisation. The branding, logo, website, colours, company voice and values etc must all be cohesive- This is the key to developing a successful name.
Developing this consistency across every area of your business is a difficult task to take on by yourself. Here at Waterside we can cover all the criteria you need to develop a strong and cohesive corporate brand to keep everything in one place and ensure consistency.