Big sigh here…and I think the rest of the UK are all sighed out too, because we are experiencing something we never ever thought we would in our lifetimes. However, looking on the bright side, I am grateful that I am healthy and my family is healthy and the pandemic has in no way negatively affected us.

I have read and heard about the struggles others are facing and I feel it is good practice to do this on a regular basis, so that we can appreciate what we have been blessed with. In a week, where the government decided not to extend free school meals for children in England into the half-term holiday, I thought about all the people who will struggle to feed their children for various reasons, like having lost their income due to the pandemic, something no one could’ve planned for. I am grateful that I am not in the same predicament. However, we have to be grateful for humans like Marcus Rashford and his campaign and all the people and companies who have gone above and beyond and shown what happens when we are let down, in true spirit, we battle on. Big clap to everyone chipping in, in whatever way they can!

So, back to the article, why you should have a website in the current world of COVID-19? A lot of businesses have struggled to keep their shops open in the “current climate” (I hate these words, but nothing else fits) so being online is more important than ever.

More and more people are choosing to shop online, even our parents have started shopping online for their clothes, food, DIY tools (never thought that would happen but it’s nice to see they have moved with the times) and so with that, comes the pressure to be online with an effective eCommerce website which attracts customers and retains them to ensure they become long-term customers.

I always say, your website has to look good but just as important is the usability of it, it has to be user friendly, it has to flow. It just ensures that visitors can find what they’re looking for, without too much trouble. In my opinion, your visitors have to have a smooth visit, a smooth transaction, information should be easy to find and your photos should be of high resolution. And, of course, like you would secure your retail store, it is absolutely crucial, you secure your website. You don’t want to be a victim of a cyber attack, you don’t want to lose your customer’s trust.

Track, track and track, I couldn’t emphasise this more. You need to track where customers are going, where are they dropping off, etc. If you track behaviour, you can make improvements to make your site to make it work for you.

If you are looking to develop your brand, website or eCommerce store this year, get in touch with the team at Waterside Creative today, to discuss your requirements.

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